Category: Australian Wine Club/Subscription
FAMOUS FOR QUALITY WINES, value for money and customer service since 1982, Cellarmasters has been one of Australia’s biggest selling wine subscriptions. When Cellarmasters joined forces with Australia’s biggest and most loved liquor retailer, Dan
Murphy’s, it gave the brand further opportunity to expand its subscription service and expertise.
Continuing the Cellarmasters legacy and combining the best of both worlds, Dan Picked subscriptions now offer the perfect wine boxes to suit your needs. From value-conscious 12 bottle Big Boxes, to 6 pack exploration via the Discovery range, there’s a box just right for you.
Dan Picked’s other advantages include having access to a wide range of wines from the best winemakers in the country, with wine experts hand selecting each wine showcased in the subscription boxes. Plus free delivery straight to your front door.
Dan Picked subscriptions are exclusive to My Dan’s members, recognised as one of the best loyalty programmes within the liquor industry. Members enjoy access to exclusive offers, exciting invitation-only events and insider knowledge on the latest releases across the Dan Murphy’s range.
"Amazing service."
MALE, 18-29, NSW/ACT
"They offer the best variety of wines at fair prices."
MALE, 60-69, SA/NT
"Brand has a lot of experience."
MALE, 50-59, WA
"Best experience."
FEMALE, 30-39, VIC/TAS